Strategic investment in listed companies O2O tutoring calculus
This year, the tutor O2O marketing is very popular, and attracted many entrepreneurs and large sums of money, some of this is the large scale strategic investment in listed companies O2O tutoring platform, such as recent 58 city teacher tutor O2O announce strategic investment platform, good, good next gently tutor $ 100 million investment, its $ 20 million investment crazy teacher. The three strategic investment in the company, 58 city service areas of local life boss, Tencent is China's largest social application platform and the future belongs to the education industry. They have invested O2O tutoring platform, respectively, playing a kind of Abacus?
58 city investments teacher: home strategy in the field of extended
As the leading information, 58 city in recent years has been the "home" field layout. Hatching out of 58 of its own home, provides services including housekeeping services, nail, moving, car washes, etc. 58 city Vice President Jia Xiangfei said, after developments in recent years, 58 home strategies have essentially perfect. Has been concerned about the field of education, because education is important category in category 58 information, home tutor is home strategy further extends. "Moreover, the current links there are a lot of traditional education and training does not solve the pain points. The development of the Internet provides an opportunity to address some of the pain points. "Jia Xiangfei said.
It is understood that the 58 in strategic investments when the teacher in the same city, 58 city will provide teachers with online and offline traffic resources, teachers will also be provided 58 city operating O2O experience helping teachers to develop over the years.
Tencent invested crazy teacher: community economic way of realisation
Tencent is the largest social networking platform, Tencent QQ intelligent terminals owned by monthly active users in 2014 up to 542 million in the third quarter, QQ Group monthly active users has reached 380 million. Tencent is the only investment in the media exposure of the BAT family O2O platform. With such a user, Tencent needs to find for this enormous flow export, seek the realization value of user traffic. Of course, education is Tencent users are an important area.
In 2013 end of, Tencent QQ launched has PPT function; February 2014, Tencent University opening; April 2014, push live courses platform "Tencent class"; 2014 Tencent will QQ flow import recorded broadcast courses platform; May 2014, Tencent in QQ Group in the strong push "Tencent class"; November 2014, Tencent in QQ client launched "find courses" function; Tencent Senior Deputy President Tang Daosheng said, Tencent hope with QQ connection all scene, including education scene In 2015, Tencent launched QQ client support online job placement and management of new features this year, Tencent Tencent Community Conference is to show the layout of online education ambitions.
From Tencent in action can be seen in the educational field, Tencent has been exploring how social tools can be combined with education. It is clear that plenty of Tencent QQ flow and community on the realisation of online education. Recently, a study on after the report was confirmed by QQ in the field of education have the potential. The report points out that, for hobby games, without a large circle of acquaintances of 95, they prefer to use QQ. And QQ community, user 10-29 than 80%.
10-29 of all ages ranging from K12 to adult education. With so many school-age participants, how to lead students into the real student is Tencent has been exploring. Now, as do most is the diversion. Crazy teacher Zhang, the founder, said that eventually Tencent's investment, mainly Chinese and brand endorsements, the technical support of Tencent QQ users and crazy teacher characteristics of the target user with a high degree of overlap.
Next gently tutor investment: seize the O2O wave development opportunities cannibalism Ruyi group precision ambush before the soaring
And 58 city, Tencent in the teaching profession "small scale Chopper" is different, a good future investment gently tutor, Chi Kang transformation was in the cannibalism. Good teaching in small classes is the main business in the future, all along, the future in efforts to control the ratio of one-to-one business, zhikang's revenue share has been declining, at present only about 16%.
One-on-one tutoring O2O platform subversion of objects, and it's not good business in the future, instead of being subversive is better than cannibalism. So, the next gently tutor investment into health resources available, full integration with the platform gently tutor. Integration of zhikang and gently tutor took the lead in the Guangzhou area. Zhikang each year in various disciplines for teaching and research links opened to gently tutor, zhikang handouts, question Bank, papers and other quality resources for teaching and research are shared fully with the gently tutor.
They also gently star teachers college was established. It is reported that both resource integration began in teacher training and the sharing of teaching and research, gently star teachers college is responsible for training and sharing of teaching and research. Willing to spend $ 100 million and into recreation and good for all resources in the future no doubt trying to catch waves O2O tutor O2O platform development opportunities.
It seems to sum up, tutor O2O listed companies investment platforms, mostly based on their development needs, and seek to complement each other. In the future, its advantages and tutor O2O platforms due value and is where the future integration challenges.
(Note: the views in this paper comes from the knowledge network)